By Sarah Barmak/Marketing Magazine | March 20, 2015

Shoppers Drug Mart is building a bigger, multi-channel marketing strategy to reach consumers.

Since arriving at the chain in September 2014, Shelagh Stoneham, Shoppers’ senior vice-president of marketing, said her team has been engaged in market research and strategic planning that has led to a bigger marketing spend, an increased television presence, more online video and new partnerships with Women of Influence and the entertainment show ET Canada.

http://www.canadiangrocer.com/top-stories/shoppers-expands-marketing-strategy-along-with-fresh-food-program-50905